The HSBC Championships at The Queen’s Club, London, marked a significant innovation for British tennis, as the LTA introduced courtside LED boards for the first time.

LTA selected Hovercraft Sport to run a RFQ process to specify and select the Hardware needed to execute LED Perimeter technology at the Queens Club. And to review key brand messaging for key clients on the new system.

Alongside consultation for the LTA our team also produced in-play commercial content and animated takeover moments for HSBC, Lexus and LTA.