Nike dropped an exclusive WIT colourway to pull athletes and fans into the new London flagship.

We were asked to create a dynamic video to showcase the new colourway across in-store screens and online channels.

Using Nike’s imagery, we layered in dynamic motion effects to make the Metcon 3 explode off the screen. The bold video dominated WIT stores across the UK, powering the launch and driving sell-through of this limited edition, exclusive colourway.