We hatched a plan using volumetric video capture, guerilla marketing techniques and a key moment for Social channels on the day of launch. We placed a giant-sized Haaland on the apex of NikeTown London - one of the most iconic stores in Europe. Driving local and Global reach around this momentous occasion.

Nike signing on Haaland, marked a major moment in reaching a wider audience globally. Nike need a partner to amplify Haaland’s announcement as the new "Nike No. 9”

9.6 million impressions

2.2 million likes

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