Using a touchpad users can select from snowboarding, trail biking, or road racing experiences, each paired with a specific set of PRIZM lenses.

We partnered with Oakley to launch the SEE IT IN PRIZM experience at the Oakley London Flagship store in Covent Garden and the flagship in Shibuya, Japan.

Consumers donned their selected PRIZM lenses and navigated a motion graphics-enhanced obstacle course displayed across three large screens. This immersive experience allowed them to witness the enhanced contrast and detail in real-time, showcasing Oakley's innovative lens technology in a powerful and engaging way.