We created interactive AI powered installations in three key European cities during the Euros, transforming shoppers into glowing avatars to showcase the cooling power of Nike’s new Dri Fit ADV kit and driving sellout success.

To craft a standout immersive experience for retail that brings their latest product innovation to life, allowing consumers to explore the cutting-edge features of their football team kit’s new Dri-Fit ADV material.

Nike teamed up with Hovercraft (formerly known as OMM) to deliver a cutting-edge retail experience spotlighting the new Dri-Fit ADV football kit. Using experimental AI-driven motion tracking, we built two interactive Unreal Engine installations that transformed shoppers into glowing avatars, visually demonstrating the kit’s advanced cooling technology. Launched across three key cities during the Euros, the experience not only immersed fans in the innovation but also drove product sellout.